Information for Sellers

Looking to sell your home or condo in the Ottawa real estate market?

At Michael Schurter and Associates, we're committed to providing you with pre-listing preparation, marketing, personalized attention and tailored solutions to get the best possible return on your home.


ur team is not just made up of highly trained real estate professionals - we also bring accredited experience in digital marketing, interior design, real estate investing, and renovations to the table. With a combined 15 years of experience in the industry and a proven track record of success, we understand the challenges and opportunities that come with selling properties and what it takes to stand out from the crowd.

Our team includes a certified Google Partner and Meta "Facebook" Marketer, ensuring that your property is marketed effectively to the right audience. With cutting-edge technology and data-driven strategies, we make sure your property is seen by potential buyers. We understand that selling your home or condo can be stressful, which is why we make the process as seamless and stress-free as possible.

In addition to our expert marketing strategies, our team includes an experienced interior designer who can help you showcase your property in the best light possible. They will work with you through renovation, updates and staging your home or condo to make it look its best, maximizing your investment and ensuring that potential buyers can envision themselves living there.

After 13 years in the business our lead agent Michael understands the Ottawa real estate market, including the sales data and market trends. We use this knowledge to help you make informed decisions when selling your property, ensuring that you get the best possible return on the largest investment in most people's lives.

Selling your home or condo is a significant life decision, and we want to make the experience as smooth and enjoyable as possible. We are always available to answer any questions or concerns you may have, and we work tirelessly to ensure that you are satisfied with the outcome.

If you're looking to sell your home or condo in the Ottawa real estate market our team of highly qualified professionals is dedicated to helping you prepare your property for sale and committed to maximizing your return on investment. With our expertise in the local real estate market, cutting-edge marketing strategies, and personalized customer service, we're confident we can help you achieve your real estate goals. 

Contact us today to learn more about how we can help you sell your property. Consultations are always free.

Videos for Sellers

These videos will help showcase our approach to selling

The Selling Process

When listing your home, the work starts from the first meeting. First, I am listening. I am trying to understand which parts of the process you are confident with and where I can provide support and assistance. 

From recommended renovations to bringing in and managing the professionals, we strive to not just list but showcase your home. When negotiating we are going to use strategies and techniques to get you favorable terms while ensuring that we are moving forward with a stable buyer that we are confident is going to be able to close on the transaction.  

Selling Homes Differently

As a confident, professional and knowledgeable real estate agent, I bring a unique skill set to the table that sets me apart from the rest. With a background in interior design, I'm able to offer my clients something extra - the ability to envision and execute changes that can transform a property into their dream home. 

Whether it's painting cabinets or redoing a bathroom, I can help measure and plan out the changes, and even assist with drawings so that my clients can make informed decisions. From small touches like rearranging furniture to bigger projects, I offer value-added services that make a significant difference in the end result. Trust me to help you make the most informed decision for your real estate investment, and together, let's turn your property into a dream home.

Upgrades for ROI

I'm often asked where investors should put their money to get the best return. Well, look no further than your own kitchen. Upgrading the heart of the home with luxury features like quartz countertops and top-of-the-line cabinets is a surefire way to increase the value of your property. Next up, don't overlook the power of a renovated bathroom. It's a daily use area where upgrades really make a difference. And finally, don't underestimate the importance of your front door. It's the first thing potential buyers see and sets the tone for the entire viewing. By investing in these key areas, you're sure to see a great return on your real estate investment.


Honesty is key in building trust with my clients. That's why I always give straightforward feedback on what needs to be upgraded or renovated in their home, even if it's not the easiest thing to hear. Investing in home improvements can be a smart move to increase the value of your property, and I'm here to help you make informed decisions. 

I won't sugarcoat things just to make you feel good in the short term. Instead, I'll be honest with you about what will bring the greatest return on investment. With me, you'll have a partner who's looking out for your best interests and who values your long-term success in the real estate market.

What Happens Once Your Home is Listed

Listing your home on the MLS is just the beginning. Our job as real estate agents is to market your property and make sure it's in front of the right buyers. Through digital marketing, social media platforms like Facebook and LinkedIn, and targeted advertising on YouTube Pre-roll, we use the latest technology to get your home in front of those who are likely to buy it. We don't just wait for offers to come in - our marketing efforts are what actually sells the property. Trust us to make sure your home is seen by the right people and sold for the best price possible.

The Best In Showcasing

As your real estate broker, we take showcasing your home seriously. We don't just rely on basic iPhone pictures and posting on MLS. We bring in our in-house studying interior designer to assess your space, and our team is not afraid to put in the elbow grease to make necessary changes. From having our team install new lights and stunning mirrors to deep cleaning your home with top cleaning companies and hiring expert photographers and videographers, we ensure your home is showcased in the best possible light. Trust us to make sure your home stands out and gets the attention it deserves!

When Is The Best Time To Sell?

Are you thinking of selling your home but not sure when to list it? As a real estate professional, I often get asked, "What's the best time to list my home?" The truth is, it really depends on you and your personal situation. However, there are a few general guidelines that can be helpful.

Avoid listing in December - people are preoccupied with the holidays and the last thing on their minds is buying or selling a home. January, on the other hand, is a fantastic month to list your home, especially for first-time home buyers who may receive financial support from family members during their holiday visits.

February is typically a down month due to post-holiday bills and the dark, dreary weather. March, however, is a great time for early-bird sellers who want to beat the competition and for buyers who want to get in before prices go up in the spring.

Speaking of spring, the first few days of double-digit positive temperatures are a psychological trigger for buyers to start thinking about the spring market. So, if you're looking to sell, that's the time to do it.

Remember, the timing of your home sale is ultimately up to you, but these rules of thumb can be helpful when making your decision. Trust me, as a real estate professional, I've seen it all and I'm here to help you every step of the way.

Maximizing Your Home's Value: Expert Guidance for a Successful Sale

How we sell differently

As experienced real estate agents, we understand the stress that comes with selling a home. Unlike other agents, we provide professional assistance from the decision to sell, guiding you through the pre-listing process while building trust and confidence in our relationship.

Our team at Michael Schurter and Associates has over 15 years of experience in the real estate industry. With a studying in-house interior designer, expert digital marketer, and renovation experience, we offer valuable insights on how to improve the appeal and value of your home before putting it on the market.

We provide our clients with access to a wider network of potential buyers, market insights, and effective marketing strategies tailored to each unique home sale. Our personalized service is designed to make the selling process as stress-free and successful as possible.

If you're ready to sell your home, get in touch with us today. With our expertise and guidance, you can rest assured that you'll achieve a successful sale that maximizes the return on your home.

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The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are member’s of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.